Jorge Rodriguez Gerada was born in Santa Clara, Cuba on February 5, 1966. His family immigrated to the US in 1970 and relocated to New Jersey. While in college, he became more aware of the power of art and its ability to impact the community. During this period he became a founding member of the group Artfux. The group was active from mid 1989 to mid 1992. After the rupture of Artfux in 1992, Rodriguez Gerada continued working with the Artfux splinter group Cicada Corps of Artists. Cicada Corps was an entity made up of autonomous artists who would collaborate. During these years he altered countless billboards, was part of numerous exhibitions and undertook guerrilla performances that called the attention of the media for their audacity. All of these activities were focused in and around the New York City area.